Cut through our industry’s jargon and digital marketing is still just marketing. The tools might be different but the principles are the same. You need an understanding of who you are talking to and what they want or need to hear and a plan for reaching them. Once those things are in place, customers can make their way to you online and in person.
We happily help with the strategy and also with implementation. The tools we use range from Google Ads, WordPress, and Google My Business to email newsletter providers such as Mailchimp and Campaign Monitor.
We also use digital measurement tools such as Google Analytics as a way to recheck the thinking, the plan, and the execution.
Digital marketing has been an important part of the PR and marketing mix for clients that include: